What is Content Play?

Content Play is a content creation service for experts who want to be heard. We create bespoke content for subject matter experts who want to publish their expertise but don't have the time or know-how to do it themselves.

Our journalists interview you to capture your expertise which we then turn into a range of topical content that is published across a range of outlets.

Content to raise Awareness, Educate, and Engage

We use a variety of formats to take you and your customers on a journey of discovery.

You are an expert, but nobody knows it. Your ideal clients don't know you exist, or how you can solve their problem. You need to be heard.

The best way to be heard is to be seen and talked about on social media: LinkedIn, Facebook, Instagram, TikTok, Twitter/X, or even your own newsletter or website.

But how?

You have the answers but don't have the time, energy or know-how to create the content these sites demand. Content that captures your ideas and speaks to your audience.

This where Content Play can help. We create bespoke content based solely on your knowledge and tailored for your audience.

Content Categories

Content naturally falls into categories according to the depth and length of discussion and permanence required.

Social Media Posts

LinkedIn Posts are designed to be short, to the point and can be in either the Aware or the Educate stages.

Their Call to Action should either be to get people to follow you OR to get them to click through to your website.

Blogs

The blog post is a transition from the Interest to the Desire stages. As a long form article, it will be a destination point on your website, a longer form article that draws people from either social media, from search engines and now from AI answer systems.

These should be educational but used to encourage your audience to sign up to your newsletter, subscribe to your page, or buy your product.

Animations

A concept animation is used in the Aware and Interest stages to educate your audience about your solution and move towards your solution.
The animations are quick and easy to consume capturing the prospects attention to make them want more.

Infographics

The infographic is an Aware or Interest-level piece.
An easy-to-digest format for a single topic, they are often saved or downloaded by people who are moving to the Desire stage.